Types of Corporate Video Productions You Should Know About

Video is now ubiquitous: It’s not only on TV, but also on our phones, laptops, tablets, and billboards. Video Content is also the new standard for advertising: having Corporate Video Production generated for your company is no longer seen as a luxury or something reserved for multibillion-dollar firms like Google and Apple.

Corporate videos have become industry standard, but there are a lot more uses for them than you may think. They are no longer regarded as a privilege reserved for a few affluent firms, and are now widely available.

What kinds of Corporate Video Production types are there, though? Which video format should you use? Here are ten different sorts of corporate videos from which to choose.

Brand Videos

This is the video that should be featured on your homepage or about page. In one short, catchy Corporate Video, it must embody your brand. You may use it to describe your brand’s story, emphasize your values and what you stand for, or simply state what you do, why you do it, and how you differ from the competitors.

Marketing Videos

All Corporate Video Productions are, in essence, a type of marketing for the company involved, but ads, as we know them, are designed to sell you a product or service. They could be classified as a “commercial” video instead, although the distinction is thin and hazy. Marketing films used to be limited to television, but now we see them everywhere, in a variety of formats.

Promotional Videos

This style of video focuses on getting more specific about a specific product or service. These are frequently displayed online since they may be targeted to specific audiences. These videos, on the other hand, can be used on television broadcasting platforms, but are mainly used nowadays over Social Media. Brand identification and familiarity are aided by promotional corporate videos.

Testimonial/Case Study Videos

Clients are typically interviewed about their experience with a product or service, detailing their personal or company perspectives on how it assisted them in solving an issue. The Testimonial Videos are usually in a longer format, ranging from 2 to 3 minutes or even more. To smooth over cuts and help emphasize the subject, B-roll relating to or showcasing what is being discussed is employed.

Business Story Videos

Also referred to as: Corporate Showcase Videos. These videos are frequently interview-based, similar to testimonials. The focus is usually on the owner or founder of a small business or the CEO of a huge corporation. The goal of the company video is to communicate the firm’s founding story, inform clients about their principles, and increase brand awareness and trust.

Presentational Videos

These videos are usually derived from or based on Business Story Videos, and are created specifically to showcase the company’s profile in an exhibition or a conference that the company wishes to participate in, and need a powerful yet brief method to present its profile to potential customers and partners. Such case has become very common in large scale financial and trade cities, like Dubai, being a global center for all huge and internationally established exhibitions. So if your business is based in Dubai, or has a representative office or branch in the region, it’s important to research and hire the right Corporate Video Production Company in Dubai to fulfill your Video Production needs, and produce suitable videos for similar occasions.  

Social Media Videos

These videos are brief and frequently emotional, which motivates viewers to share them. What matters is that the brand is highlighted rather than the product or service being supplied. This can be accomplished by associating your firm with specific events or news items in order to capture the attention of people.

Recruitment Videos

This is a fantastic method to entice applications. It is important to document your firm’s culture in order to provide applicants with insight and information about how your company runs and interacts. Recruitment videos can also offer the idea that your business is doing well, necessitating the hiring of more people.

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