Videography is an impactful medium for bringing your company culture to life. Short films can offer insight beyond the words on your page. They allow prospective employees and clients to connect with your people and values personally and engagingly.
At the same time, capturing culture authentically through video takes skill. The film must feel organic yet highlight critical themes. With purpose and creativity, videography shows how your unique story cultivates collaboration, innovation, and care for the community.
This guide provides best practices for leveraging the power of video. We explore authentic ways to feature employees across departments, thoughtful production processes, and wise distribution. Join us to learn how videography can enrich your understanding of your culture’s soul.
Showcasing your business culture through videography may be a very effective way to convey your company’s goals, beliefs, and vibe.
Here are some pointers on how to use videography for this aim in an efficient manner:
Showing the human story behind successes engages viewers in a way facts alone cannot. A media production agency can help craft a storyline highlighting your culture’s more prominent themes over multiple short videos.
Let your employees’ passion naturally unfold on camera rather than reading a script. Authentic glimpses into real challenges and triumphs will resonate deeply.
Culture loses impact when overly rehearsed or polished for the camera. While quality production matters, viewers prize genuine behind-the-scenes access above all.
Invite a videography crew to organically document meetings, brainstorming sessions, and team bonding activities in their natural environment. Candid clashes and laughs show the human sides beyond just work.
Employees should feel at ease, not performing, as tapes roll. With care taken to respect privacy concerns, realism will shine through. Editing needs to join scenes together lightly without heavyweight narration. Authenticity captivates audiences far beyond any glossy veneer could.
Staff are best able to articulate what makes a workplace meaningful. Incorporate short interviews where varying personalities share their genuine perspectives.
A corporate video production services professional can help craft relevant questions and prepare interviewees to open candidly yet concisely on camera. Highlight teamwork, personal growth opportunities, trust in leadership, community impact, and more.
Viewers relate to honest personal viewpoints. You are editing splices of testimonials throughout to punctuate narratives. Employee voices put a human face on your mission in a compelling way that words alone fail to convey. Their passion becomes the ultimate ambassador for your culture.
Giving viewers a feel for typical workdays and interactions helps them visualize joining your tribe. Feature teams collaborating on projects, whether in person or virtually.
Showcase weekly stand-ups, brainstorms, or problem-solving sessions unscripted. Highlight friendly lunchroom chats or spontaneous debates that spark new ideas. Provide a fly-on-the-wall look inside training workshops and conferences from which employees gain much.
Cameo appearances from leaders supporting staff behind the scenes display authentic leadership. Viewing the buzz of daily activity allows audiences to experience by proxy why your people feel stimulated and progress-driven each workday. It provides a grounded look at your culture in action.
Including aerial views can enhance the visual narrative. Drone photography captures novel perspectives that supplement traditional shots.
Soar overhead to film bustling office spaces with countless dedicated workers. Capture wide landscape shots of your various sites’ locations within bustling hubs or serene natural surroundings. Showcase amenities like outdoor recreation areas in a picturesque new light—Intersperse such establishing footage throughout videos.
Viewers will appreciate a holistic sense of your organization’s scope, enhanced by intriguing aerial angles. Drone work requires due care and compliance, but when applied thoughtfully, it can broaden understanding through visuals in a mesmerizing fashion that words alone fail to convey.
Showcasing an authentic variety of people and perspectives is essential to attracting diverse talent. Feature employees from different backgrounds, roles, tenures, and personalities to depict an accurate cross-section.
Illustrate how your culture empowers people of all identities to feel respected, grow in their strengths, and bring their whole selves to work. Highlight inclusion initiatives, employee resource groups, and testimonials from members on their value. Disability accommodations, veteran support, and multi-faith prayer spaces show viewers their needs will be met.
Stray from singular stories and depict how diverse voices collectively drive your culture’s success through innovation across unique vantage points. Authentic representation nourishes a sense of belonging for all.
While footage remains central, strategic editing and sound design can greatly enhance the viewing experience. Uplifting background music sets a dynamic tone to draw people in without overpowering honest conversations.
Transitions between scenes should flow naturally to maintain visual storytelling. Periodic title cards or graphics at significant section breaks provide context without interrupting the flow. Pace edits appropriately according to content.
Faster cuts suit lively talks, while drawn-out landscapes allow contemplation. Effects like screen wipes add visual interest without distraction. Testing different music tracks and cuts with colleagues will reveal the most appealing presentation to keep audiences engaged throughout.
Once complete, showcase your culture videos through various online channels to maximize exposure. In addition to hosting content on your company website, share shortened versions on professional platforms like YouTube, LinkedIn Learning, and Vimeo.
Optimize each video for popular social media sites by adhering to different required formats and length limits. Consider promoting premieres as events on LinkedIn and Twitter. Prominently feature cultural videos in career pages and job postings to attract passionate future hires.
Analyze analytics to understand engagement across all networks and refine future content accordingly. Multifaceted sharing amplifies your cultural story.
Well-crafted videos offer a decadent way to welcome outsiders into your culture’s core. They allow remote viewers to feel your vibrant energy as if they had visited in person.
Remember, though, that video is simply a tool – your people and values will always be the true stars of any cultural story. Focus on thoughtful, genuine moments that inspire and intrigue.
With the effort put into artistic production and strategic placement, videography can meaningfully strengthen how the world perceives your organization’s heart. Now go and tell your culture’s visual story well!
