Do’s and Don’ts for Making Videos
Creating compelling video content takes practice and an understanding of fundamental principles. Beginner video creators often learn best practices through trial and error. However, following some basic do’s and don’ts can help newbies avoid common pitfalls that turn viewers away.
This guide will outline important tips any startup video maker should keep in mind, covering areas like filming, editing, audience engagement, and more. From ensuring high production quality to fostering meaningful interactions, these best practices can help new creators quickly improve and keep people watching all the way to the end.
Let’s explore some do’s and don’ts for crafting videos that deliver value and entertainment.
Do’s and Don’ts for Making Videos You Need to Know
Here are some Do’s and Don’ts you need to know:
Do’s
- ● Do Have Good Lighting
Having good lighting is extremely important for video content. Dark or poorly lit footage will not look professional and can strain the viewer’s eyes.
As a general rule, new creators should use three-point lighting with a key light, fill light, and back/rim light when filming pro product photoshoots. The key light should be the brightest and come from the camera left or right to help define facial features.
A softer fill light from the opposite side helps reduce shadows, and the backlight separates the subject from the background. Investing in lighting equipment and learning basic techniques will ensure videos have a polished, high-quality look that keeps audiences engaged.
With practice, new filmmakers can master lighting setups to take their visual storytelling to the next level. - ● Do Have Good Sound
Good sound quality is also extremely important for an enjoyable viewing experience. Muffled, unclear, or otherwise poor audio can completely disrupt a video. New creators should Corporate Video Production Services in Dubai aim to capture high-fidelity audio on all recordings to keep viewers invested.
An external microphone will provide much cleaner sound than a device’s internal mic. Conduct testing in the environment before filming to check for ambient noise issues that need treatment.
Audio levels should also be checked and adjusted during editing. While high production values take effort, clean, clear sound helps viewers remain immersed in the content.
With some initial investment and best practices, new filmmakers can provide that crisp, polished audio quality that corporate video production services in Dubai leave audiences fully engaged throughout.
Don’ts
- ● Don’t Take Your Audience for Granted
New video creators often need to be more accurate in their assessment of the importance of their audience. Just uploading content and expecting views without properly engaging viewers is not a successful strategy.
Don’t take an audience’s time and interest for granted. Interact genuinely with those watching videos. Respond to comments to spark conversations. Ask questions to encourage interaction and get valuable feedback. Thank subscribers for supporting the channel.
Remember, viewers have endless options for entertainment – their choice to watch one channel over others needs to feel valued and appreciated. Nurturing a sense of community keeps audiences invested. The aim should be creating advocates, not just views. Express gratitude to help build loyal relationships. - ● Don’t Be Too Static
It’s easy for new video creators to fall into the trap of being too static in front of the camera. Remember, our eyes are naturally drawn to movement. While it’s important to be authentic, creators should avoid standing or sitting perfectly still like a statue.
Don’t fidget, either, as that can also distract the viewer. Gentle, natural movements, like slight body shifts or illustrative hand gestures, can help keep the audience engaged. Pacing around a designated area or using B-roll shots during certain parts of the script also prevents visual monotony.
The key is being fluid and dynamic without looking unprepared or nervous. Incorporating the right amount of movement makes the experience much more visually interesting for the viewer.
Frequently Asked Questions
- ● What are some key do’s for filming a video?
Make sure to film in a well-lit area with minimal background noises or distractions. Check your framing and focus before starting recording. Use a tripod for stability. And test your equipment before any important shoots. - ● What are some cardinal sins to avoid when editing?
Rushing through the editing process or neglecting basic fixes can ruin the overall experience. Avoid excessive shaky camera shots, poor color correction, and failures to properly trim clips. Ensure the pacing is optimal without unnecessary filler. - ● How important is the audio quality?
High-quality audio is extremely important for video content. Poor sound can undermine the overall production value. Use an external microphone and pay attention to audio levels during filming and editing. Removing background noise in a post is also advisable. Clean, clear audio keeps the viewer engaged. - ● How do you boost audience engagement?
Prompt viewers to subscribe and like the video. Ask relevant questions to spark discussion. Respond to all comments to build rapport. Encourage sharing content on social platforms. Use intriguing titles and call-out channel names to keep people watching until the very end. Calls to action boost loyalty and retention over time.
Conclusion
Following basic do’s and don’ts is an important first step for beginning video creators to take their content to the next level.
Proper lighting, audio quality, and other technical aspects ensure high production values and viewer satisfaction. However, mastering soft skills like effective communication, audience engagement, and consistent posting patterns is just as crucial.
Learning from mistakes and continually refining strategy will lead to growth over time. Most importantly, new video makers should focus on delivering value and enjoy the creative process. With hard work and a commitment to improvement, even fledgling content creators can build successful online platforms.
